Welcome to the start of being a responsible dog owner, not just for ourselves, but letting others know your dogs' personality before you've even said a word to them.

In today's world where people look at the breed of the dog and assuming its behaviour from that alone, we all miss the fact that every dog is different and have their own personality.

How would you feel if you had a large intimidating dog that was actually very friendly to all people and all dogs but no one knows without you having to tell each individual person?
Or you had a friendly looking dog which is not good with other dogs or had a past of unfortunately not being good with children, yet children try stroking them or other dogs come running up to your dog?

We have an idea which solves a lot of these problems and more.

As a responsible dog owner, everybody could know your dogs' personality without you having to tell everybody. Better than that, you would also know every other dogs personality to avoid unwanted attention by dogs wearing a particular colour coded collar.

Please go to product description to learn about this great new product, and the positive effect it is having on areas where people are using them.

We are also running Dog of the Month where the best picture with your dog wearing one of our collars goes on the page for the whole of the next month so remember to send in those pics of your loyal pal and let us know their name and where you're from!